Karl Sakas is an Agency Consultant and president of a global consulting firm called Sakas & Company. Karl has advised agencies on 6 continents about operations, strategy, and leadership. He is the author of The In-Demand Marketing Agency and over 200 articles on agency management.
In this interview, Karl shares his secret weapon for combating scope creep, along with many other insights that will help you keep your projects under budget and under control. Karl mentions a bunch of different articles he’s authored in the interview, all of which can be found at the links below.
Karl’s suggested articles from the show
7 magic words to kill scope creep
3 pricing models for agencies
Creating better estimates
Deciding which clients to grow vs. fire
How to fire legacy poor-fit clients
Handling post-launch requests