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Blair Enns is CEO of Win Without Pitching and the author of The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour. Blair joins the Creative Agency Podcast to talk about both books and strategies creative agencies can use to improve their effectiveness, autonomy, and bottom line.
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One thought on “045 Pitching and Pricing Smart – Agency Advisor Blair Enns”
Vetting the lead for value is something we’ve found difficult in the past,
jumping to budget minimum sounds like an approach we should adopt, polite but direct.