While many agencies hire full-time employees and then hire contractors as needed, it’s also possible to build a custom team for each project you win. This way you can always contract the best people for the job at hand. This is how Sharon McMullen of Ink + Mortar runs her agency.
Sharon is smart, informative, and has lots of great advice on running a successful creative agency. Be sure to stick around for her takeaways at the end of the show!
Here’s the book she mentions in the interview Value Based Pricing by Ronald J Baker
Here’s the business consultant she mentions in the interview: http://emilycohen.com/
Follow Sharon on Twitter: @sharon_m_taylor
Questions, Thoughts? Let us know in the comments below!