Defining the vision you have for your agency is one of the most important things you can do to foster ongoing success. Yes, we all have ideas about what we want, but putting those ideas on paper and refining your goals and expectations can have a huge impact on your business.
Chris Bolton, our host, and his brother Andrew (owner of Murmur Creative) talk about their struggles and successes over the first half of 2016. They discuss their “million dollar goal” for the year as well as their predictions for the future.
During the show Chris and Andrew talk about Murmur Creative’s new “vision statement.” You can download the full document here.
Chris also recommends the book Agency: Starting a Creative Firm in the Age of Digital Marketing (Advertising Age) by Rick Web.
Thoughts on the show? Questions for Chris or Andrew? Let us know in the comments below.