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Blair Enns is CEO of Win Without Pitching and the author of The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour. Blair joins the Creative Agency Podcast to talk about both books and strategies creative agencies can use to improve their effectiveness, autonomy, and bottom line.
Get your copy of The Win Without Pitching Manifesto
Get Your Copy of Pricing Creatively: A Guide to Profit Beyond the Billable Hour
Vetting the lead for value is something we’ve found difficult in the past,
jumping to budget minimum sounds like an approach we should adopt, polite but direct.
great episode.