021 Agency (The Book) – Rick Webb, Author and Agency Founder

Contracts, Favorites, Growth, Interactive, Project Management, Proposals, Sales, Selling Your Agency, Specialization, Web

Rick Webb standing in poolIn 2001, Rick Webb co-founded The Barbarian Group, an award-winning digital ad agency. He grew his agency to a 150-person-team that works with big brands like Apple, Google, GE, and more. Rick served as The Barbarian Group’s COO for the first ten years of the company’s existence.

Rick’s book, Agency: Starting a Creative Firm in the Age of Digital Marketing (Advertising Age), is the best tell-all guide to growing a digital agency that you’ll find.

In this interview Rick talks about how he grew his agency despite the inevitable bumps along the way. We cover bootstrapping, developing a culture and vision, Rick’s distaste for hourly billing and time tracking, procurement, and more.

Be sure to stick around for Rick’s takeaways at the end of the show. This is an episode you won’t want to miss!

Follow Rick Webb on Twitter @RickWebb

Thoughts? Questions? Let us know in the comment section below.

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