031 Winning Business With Targeted Content – Isaac Arthur of CODO
Podcast: Play in new window | Download (Duration: 45:22 — 52.0MB)
CODO brilliantly targeted their ideal clients by creating an online resource called The Craft Beer Branding Guide. Not only does this website bring thousands of web visits and new business opportunities weekly, it’s allowed them to publish a print version of the book.
Isaac talks about how he and his business partner started CODO just out of college and grew it into a 5 person agency with a stellar reputation for branding strategy and design–especially in the food and beverage space. Learn how CODO uses content marketing to keep their pipeline full and avoid dry spells and don’t miss Isaac’s takeaways at the end of the show.
Digital Agency Summit
As mentioned in the show Chris Bolton will be speaking at Digital Agency Summit which takes place online April 3rd-7th 2017. It’s a virtual conference, so you don’t have even have to get up from your desk to attend and it’s free so you don’t have to pay anything.
The conference is all about growing your agency. The conference also features Karl Sakas who recently appeared on our show in episode 28.
Chris Bolton’s session is called Don’t Specialize. Evolve and it’s all about the complexities of specialization and how agencies end up specializing.
Don’t miss it. Sign up for free!